[caption id="attachment_2812" align="alignright" width="300"]increase the value of your business Reducing costs can help you increase cash flow and, as a result, the value of your business.[/caption] The value of a business is based on two factors: the expected future cash flow of the business and the risk that future cash flow will occur when and in the amounts expected. Cash flow and risk are the meat and potatoes of business valuation. The valuation report that is produced is just a detailed analysis of these factors.