When KRS senior staff accountant Diane Pineda learned about the NJ Business and Industry Association’s new campaign to feature association members in its marketing, she was quick to get KRS involved.
That’s why our offices were abuzz last Friday when NJBIA’s creative director Mike Sanchez and his audio/visual team stopped by for a morning-long photo and video shoot.
As the KRS spokesperson, Pineda was featured in a video Q&A in which she talked about our firm’s relationship with NJBIA. “KRS joined NJBIA back in 2006 to become part of a community where we could connect and network with other businesses,” she said. “NJBIA does a great job of keeping us in the loop and up-to-date on current issues around the state. We’re also really impressed with their programming, especially the meetings and events for young professionals.”
Pineda also had the opportunity to talk about the firm’s history and what makes us unique. “At KRS, it’s all about our clients. Our goal is to make it as easy as possible for them to get the advice and counsel they need to succeed,” she stated.
The a/v team also shot b-roll footage of the KRS offices and team members at work, which will give viewers a behind-the-scenes look at our firm. When completed, the KRS segments will be featured in a video montage NJBIA will post at events and on its website.
Several of the shots snapped during the photo session featured the crystal trophy that KRS will officially receive later this month as a winner of NJBIA’s Award for Excellence for Outstanding Employers. KRS staffers also got a sneak peek at the October edition of New Jersey Business, which included a profile highlighting KRS as one of 13 award-winning companies.
NJBIA provides information, services and advocacy to its member companies in order to build a more prosperous New Jersey. It is the nation’s largest statewide employer association and its members, as a group, employ more than one million people. As part of its recent rebranding under president and CEO Michele Siekerka, NJBIA has begun incorporating its members in its marketing materials to help showcase the benefits of association membership and give members more exposure through its marketing materials and events.